Privacy policy

Tko Lab Privacy Policy

Last updated: 11 December 2025

This Privacy Policy explains how Tko Lab ("we", "our", "us") collects, uses, shares, and protects your personal information when you visit our website, make a purchase, or otherwise interact with us. We aim to be as clear and transparent as possible about what information we gather, why we gather it, and how you can control it.

By using our site or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect different types of information to help us run our business, process your orders, and improve your experience.

A. Information You Provide Directly

Contact details: name, email address, billing and shipping address, phone number
Account information: login details, preferences, saved items
Order information: products purchased, payment details, order history
Customer service information: messages or emails you send us, feedback, enquiries

B. Information Collected Automatically

When you browse the site, we automatically collect information about your device and how you interact with our website. This includes:

IP address
Browser type and version
Time zone
Device identifiers
Operating system
Date and time of visits
Pages viewed and links clicked
Referring websites or search terms that led you to our site

C. Tracking Technologies & Cookies

We use a variety of tools to understand how the site is being used and to improve performance:

Cookies (including session and persistent cookies)
Log files that record actions on the site
Web beacons, tags, and pixels (including Meta Pixel)
Heatmaps and session replay tools such as Microsoft Clarity

These may collect information about how you scroll, click, navigate, and interact with the site. This helps us improve layout, usability, and overall customer experience.

D. Information From Third Parties

If you interact with us through ads or external platforms, we may receive information from:

Advertising partners (Google, Meta/Facebook, Bing)
Analytics providers
Payment processors
Online marketplaces

2. How We Use Your Information

We use your information to:

Process and fulfil orders
Manage your account
Communicate with you about orders, updates, and support enquiries
Personalise your shopping experience
Analyse site performance and improve the website
Protect against fraud and security risks (including analysing IP addresses)
Deliver marketing and advertising based on your behaviour and interests
Measure the success of advertising campaigns
Comply with legal obligations

Information collected through analytics tools (like Google Analytics or Clarity) is used to understand browsing behaviour, improve layout, and optimise marketing and content.

3. Sharing Your Information

We only share your information when it is necessary for our business operations or when you instruct us to do so.

We may share information with:

Service providers (Shopify, payment processors, couriers, hosting services)
Analytics platforms (Google Analytics, Microsoft Clarity)
Advertising partners (Meta/Facebook, Google Ads, Bing Ads)
Fraud prevention and security partners
Professional advisers (legal, financial)
Authorities when legally required
Business partners in the event of mergers, acquisitions, or restructuring

We do not sell personal information.

4. Behavioural & Targeted Advertising

We work with advertising partners to show ads that are more relevant to your interests. These partners may use cookies, pixels, and tags to track online activity across websites.

You can opt out of targeted advertising using the links below:

Facebook: https://www.facebook.com/settings?tab=ads
Google Ads: https://www.google.com/settings/ads/anonymous
Bing Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out through the industry portal:

Digital Advertising Alliance: https://optout.aboutads.info/

5. Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting. Our site does not currently respond to DNT signals, as there is no consistent industry standard for how websites should interpret them.

6. Retention of Information

We keep your information for as long as necessary to:

Provide our services
Meet legal or tax obligations
Resolve disputes
Support business operations

Order information may be retained unless you ask us to delete it.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request corrections or updates
Ask for your data to be deleted
Object to or restrict certain processing
Withdraw consent (where applicable)
Request a copy of your data in a portable format

If you wish to exercise any of these rights, contact us using the details below. We may need to verify your identity before processing your request.

8. International Transfers

Our website is hosted by Shopify, which may transfer and store data in countries such as the United States and Canada.

When your data is transferred outside the UK or EEA, we rely on legal safeguards such as:

Standard Contractual Clauses (SCCs)
Adequacy decisions
Other approved mechanisms

9. Children

Our site is not intended for individuals under 18. We do not knowingly collect information from anyone under this age. If we learn that we have collected such data, we will delete it.

10. Security

We take steps to protect your data against loss, misuse, and unauthorised access. However, no system is completely secure, and we cannot guarantee absolute protection.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

12. Contact Us

If you have questions about this Privacy Policy or your data, you can contact us at:

Email: support@tkolab.co.uk

We aim to respond promptly to all enquiries.

This Privacy Policy is written to be clear, transparent, and easy to understand while covering all legal and operational requirements for data protection.